Swimming pools are no longer just a luxury feature in real estate; they are considered essential lifestyle amenities. Learn how pools influence property values, what to consider when buying or building, and the importance of professional partnerships in real estate.

Over the past decade, homebuyer preferences have shifted, with many now making pool availability a key factor in their decisions. According to John Hutchinson of America’s Swimming Pool Co. , many buyers won’t even consider a property unless it has a pool or the space to build one. This trend is particularly strong in areas like Nashville , where pools are desirable year-round due to the region’s mild winters and hot summers.
When showing properties without pools, real estate agents should focus on two key factors: Property setback lines and restrictions Available green space for pool construction Though factors like yard slope can be addressed with engineering, adequate space and compliance with zoning laws are essential for potential pool projects.
Pools do more than increase property value; they become natural gathering spaces , enhancing the home’s appeal. John Hutchinson highlights how pools transform properties into community hubs, regardless of swimming. Even in colder months, heated hot tubs can make pool areas viable for year-round entertainment.
The pandemic caused a surge in pool demand as homeowners sought ways to invest in their properties. Though the initial rush has slowed, the lasting trend is a continued appreciation for home-based entertainment and socialization through pools.
Pool buyers can explore several financing options: Specialized pool financing through industry-specific companies Home equity lines of credit (HELOCs) Cash purchases While insurance premiums typically don’t rise significantly with pool ownership, it’s important to notify the insurer when a pool is installed.
Some popular pool features may not be as practical as expected: Diving boards often become unused after initial excitement Water features can interfere with automatic pool covers Maintenance costs are a long-term consideration Being mindful of these factors helps ensure the pool experience remains enjoyable and cost-effective.
For properties with existing pools, professional inspections are crucial. Pool inspection reports may highlight issues that seem alarming, but a qualified expert can help interpret these findings, prioritizing what needs immediate attention versus what can wait.
By partnering with pool industry professionals , real estate agents can offer added value to their clients. These partnerships assist with: Evaluating pool installation potential Assessing existing pool conditions Providing reliable maintenance referrals
In this insightful interview between Grant Wise , founder of Comarketing, and John Hutchinson , a high-performing pool contractor for America’s Swimming Pools (ASP) , the two experts dive into the question: Does having a pool increase your home value? Grant and John discuss essential knowledge for real estate professionals, pool financing, and the value that a pool can bring to a property.
Watch the full interview here.
Today, pools are seen as lifestyle necessities rather than just luxury features. Real estate professionals who understand pool considerations, whether assessing properties or guiding clients through installation, can provide exceptional service, boost property value, and strengthen their industry connections. Whether handling existing pools or evaluating properties for potential pool installation, having professional relationships in the pool industry is an invaluable resource that can enhance the client experience and increase property values.